
SOCIAL New Cuffe Parade
Mumbai, India
3,000 s.ft.
This design outpost is an ode to architectural masters, reinterpreting iconic design principles through a contemporary lens.
The space plays with volumetric proportions, where double-height ceilings and suspended mezzanines create a layered spatial experience. Exposed structural elements are contrasted with bold color accents and eclectic furniture pieces, reinforcing an experimental design ethos. The lighting is intentionally dramatic, casting exaggerated shadows that amplify depth and contrast.
Prototyping and modularity play a key role in shaping the space, allowing for constant evolution and adaptability. This SOCIAL is not just a space but a living, breathing design experiment that challenges conventional notions of hospitality environments.

















